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  • 20
    Jul

    Malpractice and the Economy – Claims rise as the economy plummets.


    A recent survey posted on Law.com states that malpractice claims have been on the rise in 2011 growing from 11% to 20%.

    Of the many claims that insurance agencies have been receiving this year, real estate practices have been sued the most; this is thanks in part to contracts on the large volume of homes sold between 2005 and 2008.  Law firms themselves also saw a rise in malpractice claims as claims of concealed information and misrepresentation in cases such as bankruptcy and flawed contracts.

    Of the law firms being sued, some are also fighting back to obtain un-paid fees.  Michele Wade, Executive Vice President of Lockton Cos., states, “In this economy, law firms are not getting paid.  Their collections are way down and they tend to want to sue their client for fees more aggressively than in a good economy.”

    Trying times remind law firms how important constant client communication is.  Maintaining contact throughout the lifecycle of the relationship reduces the chances of miscommunication, which in most cases is the main reason for malpractice claims.

    Remember the First Contact
    First impressions last a lifetime; whether it be a friendly smile (or lack thereof) from the receptionist at the front desk, the amount of time taken to answer telephones, or your tone of voice at the point of initial contact.  It is imperative that your law firms make a positive impact on the potential client.

    Respond in a timely matter
    Clients in any industry appreciate timely responses.  In most cases, the reason they’ve come to you is because they need your services immediately.  They don’t know how busy you are, they don’t know how many cases you’re working on, and frankly – they don’t care.  It is crucial that you respond to all inquiries and quickly as possible.

    Provide Frequent Updates on Progress
    Consistently updating clients on the progress of their cases reduces uncertainty and anxiety and will ultimately help to build trust with clients.  Though the case may be progressing slowly, contact them frequently to put their mind at ease.

    Create Scheduled Touchpoints with Client
    Remembering to contact all clients frequently may be a bit of a challenge; it is wise to develop a Touchpoint Calendar for yourself.  Schedule blocks of time on specific days to contact your clients; update them on the progress of their case or simply chat for a few minutes to give them piece of mind.

    Obtain Feedback
    Obtain valued feedback from your clients and use their constructive criticism to your advantage.   Realize that through their advice, you can become an even better lawyer.

    Though your law firm cannot predict the economy, nor can you deter the inevitable, your law firm can take the steps necessary to become less of a target for malpractice claims.

    Filed under - Law Firm Marketing No Comments so far. Add yours now

  • 15
    Jun

    Ways to Protect Your Personal Information Online


    Though sharing information about yourself and physical location will help optimize your content for search engines, it is still imperative to take extra precautions to protect yourself from privacy invasion online.

    Facebook Privacy

    1.       Limit the amount of personal information you share on your Facebook profile.

    • Do not include your date of birth, telephone number postal address, or main email address.  Create a separate email address for your Facebook account.  In the event that your profile gets hacked, the hacker cannot access your main email account’s address book.
    • Do not leave any clues to your password on your personal profile. Ex: If your password is your pet’s name, do not announce your pet’s name on your profile.

    2.       Manage custom privacy settings

    • If you wish to share personal information, change your custom settings so that only trusted friends can see it.
    • Be sure to customize the “Places you check-in to” settings to ensure that only people you trust can see your whereabouts.

    3.       Applications

    • Spring clean your Facebook profile’s apps.  An application you once used months ago could now be abandoned by its developer and a prime source for hackers to access your profile.
    • Disable unused applications by simply clicking the “X” next to the app’s name.  Facebook also has a tool called “Apps you use” which allows you to turn off all applications on your profile, or disable “spammy” applications.

    Twitter

    1.       Do not connect location-based services to Twitter.

    • Criminals can quickly locate and track your whereabouts learning your daily routine.

    2.       Make your tweets private

    • If you enjoy sharing your location information and personal information about your daily activities, then be sure to set your tweets to “private” – that way only people that you allow can see them.

    3.       Don’t tweet pictures you don’t want everyone to see.

    • Posting pictures on Twitter can be fun, but if Weinergate taught us anything, it’s that even pictures in Direct Messages can be seen by anyone looking at your TwitPic stream.  Tweet with caution.

    YouTube

    1.       Do not share too much on your account profile.

    • YouTube allows you to share your name, age, interests and more.  Be careful as to not share too much personal information if you are using YouTube for more than just business videos.

    2.       Keep your personal videos private.

    • If you choose to post personal and professional videos on the same YouTube account or channel, then be sure to set your personal videos as private.  This can be done when editing your video.

    3.       Keep your activity private from strangers.

    • Account settings allow you to control who sends you messages, shares videos, and who can see your videos.

    Search Engines
    Do not search for personal information.
    If you are searching for your own name, social security number, credit card number, all can be traced back to your computer.  In doing so, you are creating a digital roadmap that can lead criminals right to you putting your personal information at risk of identity theft.

    If you insist on searching for these things (though we highly recommend you do not search for your social security number or credit card number), do so from a different computer than you normally use so the IP address does not lead a criminal right to you.

    Taking steps to protect your privacy online is just as important as protecting your website.  Find out more information on ensuring your website is secure.

    Filed under - Law Firm Marketing, Law Firm Social Media No Comments so far. Add yours now

  • 11
    May

    Lawford – The Legal World’s Next Social Network


    By Elizabeth Liebel

    This month, buzz started generating about the newest social network for lawyers (still in beta): Lawford.

    What makes Lawford different from LinkedIn and other professional social networks?
    Robert Ambrogi, writer and media consultant states, “Recognizing that lawyers are tight on time, Lawford aims to make the sign-up process as painless as possible. To do this, it has assembled data on literally every lawyer in the United States. What that means is that it knows who you are before you ever tell it a thing about yourself.”
    (Quote from John Wallbillich’s Wired GC blog)

    Lawford eliminates the need to fill out a lengthy social media profile – for lawyers, Lawford does it for them.  The social network has registered every law firm in the country.  Upon sign in, Lawford asks for your first and last name, and then prompts you to confirm your identity through a few simple questions such as: Confirm your law school, Confirm your practice.  Once this short setup process is complete, Lawford brings you to your profile page even equipped with profile picture options they’ve compiled from the Internet.

    The social network also allows members to connect with any lawyer in the country even non-members.  The data they’ve compiled contains (what should be) the correct phone numbers of every attorney in the U.S.  Robert Ambrogi’s report on Lawford explains that it will also include an integration of court opinions and legal articles which will eventually allow members to integrate the cases into discussions.

    Lawford plans to contain a Q&A section like LinkedIn and Quora and will allow lawyers to post articles or other important documents to share with the community.

    Given the failures of previous legal social networks, Lawford is being watched like a hawk by social media professionals. Will lawyers invest time in yet another social network?

    Will you join Lawford?

    Filed under - Law Firm Marketing, Law Firm Social Media No Comments so far. Add yours now

  • 22
    Apr

    Supporting Your Networking Efforts with Social Media


    By Elizabeth Liebel

    The advent of social media marketing has given lawyers yet another tool to help promote their brand both personal and professional.  In order to successfully market yourself and your law firm, you must be willing to devote equal time to offline marketing as you do marketing you firm online.

    Though social media has become a means of quick-fire marketing, it must not replace traditional marketing tactics which most importantly include networking.

    For centuries, professionals have used gathering in groups as a means of promoting – be it a cause, an idea, and business, or themselves.  Connecting with others on a more personal level allows you to peel off a preverbal “outer layer” and expose a softer side, a less sales-y side for yourself and organization.  You’re human, and studies have shown that consumers trust their peers more than a brand; taking time to develop a relationship with those in your community and industry will allow them to see you on a more personal level.  Hundreds of other professionals in your area are offering their legal services – why are you different?

    There’s something to be said for an individual who takes time to develop (genuine) relationships despite that fact that they’ve already had a busy day and technically aren’t required to attend networking events; it shows a sense of devotion to their work.

    There are, however, two types of professionals that attend these events; the individual that wants to meet other professionals and become a resource in the industry, and the slime balls that use the events as a platform to sell their services to whomever crosses their paths.  Be kind to the latter, but do not become the latter.

    As your network begins to grow, people will actually be interested in attending events where you’ll be.  Before I decide if I’m going to an event I don’t regularly attend, I look at the guest list online.  There are many professionals I look up to in the industry; if I see them on the guest list, I trust the event is resourceful.

    Use your website’s calendar module to post events that you’ll be attending. Not only will this help connect you with other professionals in the area that are attending, it can persuade people, like myself, to attend the event – which in turn gives you more opportunities to influence.

    Upon returning from the events, utilize your social media networks by connecting with those that you’ve met and spoken with.  In doing so, not only are you adding them to your professional network, you’re engaging them in your online network as well.

    More information on supporting your offline network with social media.

    Filed under - CMS, Law Firm Marketing, Law Firm Social Media No Comments so far. Add yours now

  • 15
    Apr

    Midwest Attorney Richard Stevenson Launches New Website


    Stevenson Law Firm P.A. announces the April 12 launch of their new website built in Auctori:law.  Serving the legal needs of families and small business for over twenty-five years, Shareholder Richard Stevenson approached the team at Auctori:law to build the custom website.

    Stevenson’s Midwest-based law firm offers quality legal representation in a variety of fields with an emphasis on Business and Corporate Law, Real Estate Law, Family Law and Litigation.  In order to accommodate the ever-changing world of law, Stevenson required a website that would allow him to make changes at any time without the help of a development team.

    “Our work with Stevenson Law Firm has given us the opportunity to use the tools we have to create a website that amplifies their exemplary services,” Kym Bohl, Auctori:law Project Manager.

    Stevenson Law Firm offers free consultations and an easy-to-use online contact form for those interested in obtaining more information on receiving legal assistance from the firm.  Implementing Auctori:law’s Form Builder allows the site administrator to receive contact information directly into their e-mail inbox allowing for quicker replies.

    “I can’t say enough about the excellent work that the team at Auctori:law has done on my website. Their legal acumen set them apart from all other web designers I interviewed and I wholeheartedly recommend them to all colleagues and associates as the ‘full package deal’ – a team with dedication and passion for web design and development,” said Stevenson.

    Since 1985, Stevenson has been immersed in the legal industry beginning his career as a law clerk and  worked to become an award winning attorney serving the Kansas City area; in 2010, he established Stevenson Law Firm P.A.

    About Stevenson Law Firm P.A.
    Stevenson Law Firm was established in 2010 by Richard Stevenson.  Specializing in Business and Corporate Law, Real Estate Law, Family Law and Litigation, Stevenson Law Firm services the legal needs of families and small business throughout the greater Kansas City metropolitan area. For more information on Stevenson Law Firm, visit http://www.rstevensonlawfirm.com, or call (913) 663-1300.

    About Auctori:law
    Auctori:law, a Unidev innovation, is a high capacity, high performance web content management system (WCMS) built for search engine optimization and optimized for the legal industry. Auctori:law gives legal professionals an easy to use tool for managing their web presence. For more information on Auctori:law, or for a free demonstration, please visit www.auctorilaw.com, or call (888) 629-4672.

    Filed under - CMS, Law Firm Marketing No Comments so far. Add yours now

  • 16
    Mar

    The Attorney’s Guide to Social Media


    By: Elizabeth Liebel

    Which social networks are really worth all the fuss?

    LinkedIn

    Why: LinkedIn allows lawyers to maintain a list of people they know and trust in business, expand their professional network, and locate other qualified professionals.

    How: The key to expanding a professional network is engaging other professionals in conversation; participate in LinkedIn’s Q&A section.  Ask questions to receive advice from other professionals in your network.  In order to position yourself as an industry leader, search for questions related to law that you would be able to answer effectively.  “Best Answers” are recognized each week which increases visibility and credibility.

    Facebook

    Why: Promoting your law firm online as a business through a fan page.

    Use for Jury Selection:
    Law firms can search Facebook profiles to screen potential jurors.  Facebook pages can tell a law firm more about a person than a background check.  A person’s individual preferences, “Likes” and hobbies can let an attorney know if the juror is a good fit for a trial.

    How:

    The latest blog by “The Nutmeg Lawyer: Should Lawyers Facebook Their Clients? states:
    In my status updates, I began posting things like “in Hartford Superior Court today” or “doing a commercial closing today at 5.”  Although a bit pretentious, my various updates reminded friends and family what I did for a living. “Hey Baron, I hear you are a lawyer now.  Do you do real estate closings, can you help prepare a will for my mom, I ran over the neighbor’s cat – any chance you do criminal defense work?”  For my small practice, the increase in clients was a godsend.  People I hadn’t seen in years began referring friends and family to my law practice. I began seeing my client base grow.


    Twitter

    Why: Meet new business contacts. Building credibility through providing relevant information increases the opportunity for referral sources.

    How: Gina Rubel from The Legal Intelligencer Blog defines the approach as:
    Define Purpose -> Follow-> Listen -> Create -> Engage.
    Below is the approach the Auctori:law team takes from Gina Rubel’s direction:

    Define what your law firm’s “purpose” is for participating in Twitter conversations.

    Are you speaking on behalf of the law firm?
    Are you speaking from the first person?
    Will you tweet law-centric information?
    Will your tweets be more personal and less professional?

    Decide how you’re going to position yourself and stick to it.

    Follow people speaking about topics you are familiar with and professionals in the industry.  In order for people to regularly see that you’re tweeting, they must be following you.  Actively use the “search” feature to find people who are discussing a certain topic, who are in your area, or are in your industry.

    *Try searching for a legal professional with a lot of credibility and “following” that person’s “followers.” By doing so, you know you’re following people who already have an interest in legal professionals.

    Listen to conversations.  Twitter is an excellent avenue for quickly intervening and participating in conversations. This allows you to rapidly connect with others that can share their knowledge and benefit from yours.

    Create content unique content to share with peers; become a resource in the legal industry for Twitter users.

    Engage in conversation.  Social Media is a two-way online conversation tool that must be used as such.  Simply tweeting without replying to people, those who have re-tweeted you, and starting a conversation with peers will ultimately result in failure.

    JD Supra

    Why: JDSupra.com allows lawyers and legal professionals to showcase their expertise by posting and sharing articles and blogs through the website and its LinkedIn group.

    How: By posting articles on a variety of platforms (such as your website, blog, article sharing site), you position yourself and your law firm as an industry leader.  JD Supra allows legal professionals to create an online portfolio of their work including articles, presentations, minutes, and blogs.

    When social networks are used to promote a lawyer or law practice, though effective on their own, they should ultimately contain a call to action to drive traffic back to the law firm’s website.  Not only do these social networks offer increased exposure to legal professionals, profiles and content, they also have the ability to increase your search engine rankings if used correctly.  Here you will find tips on optimizing your Twitter account to boost search engine rankings.

    More information on embedding your law firm’s social networking profiles into your website.

    Filed under - Law Firm Marketing, Law Firm Social Media No Comments so far. Add yours now

  • 23
    Feb

    Roberts Perryman Announces Launch of New Legal Website


    By: Elizabeth Liebel

    St. Louis-based Law Firm, Roberts Perryman Attorneys and Counselors commissioned interactive marketing firm, The Net Impact to redesign their existing website which was built in Auctori:law, a legal content management system built for SEO.

    Roberts Perryman’s new website design was the second time in five years that The Net Impact has done a redesign; the law firm wanted their new website to reflect how they’ve changed since 2005. In the past, Roberts Perryman was unable to manage their own content on their website so they chose to have their new website built in Auctori:law.

    “We decided to streamline our website and make the information easy to access and straight to the point. Additionally, we are now keeping a beat on important industry developments, such legislative updates which we all know are critically important to the industries we serve. The ability to manage our content thru Auctori is critical in keeping information up to date and easy to add to the website. As a result the traffic to our website has more than doubled.” Jennifer Mason, Roberts Perryman, P.C. Director of Marketing

    Roberts Perryman opted to utilize Auctori:law’s Biography Module which allows the site administrator to create and edit biographies for each attorney at the firm, and allows visitors to search for an attorney alphabetically. Roberts Perryman is also using Auctori:law’s Reusable Content Module which will allow them display the same text/image on multiple pages without re-creating the content each time.

    Through Auctori’s Articles Module, Roberts Perryman has the ability to communicate important information to site visitors. Articles have the ability to be laid out individually, added to custom groups, and shown in a variety of displays.

    “We are excited to continue our long-standing relationship with Roberts Perryman and look forward to Auctori:law’s growth with the law firm. The new Robertsperryman.com is easy to navigate through and their content can now be enhanced at their leisure.” Kym Bohl, Auctori:law Project Manager.
    Visit the new Roberts Perryman website at http://www.robertsperryman.com

    About Roberts Perryman
    The attorneys at Roberts Perryman are recognized as leading advocates for the industries they represent. Both industry and legal forums frequently invite the attorneys to speak and contribute to educational seminars and events. This is the result of their commitment to such organizations as the Missouri and Illinois Trucking Associations, American Trucking Associations, and Council on Litigation Management. For more information on Roberts Perryman visit http://www.robertsperryman.com or call the St. Louis office at (314) 421-1850, or the Illinois office at (314) 421-1850

    About Auctori:law™
    Auctori:law™, a Unidev® solution, is a high capacity, high performance Web Content Management System (WCMS) built for search engine optimization and designed for the legal industry. Auctori:law ™ gives the legal professional an easy to use tool for managing their web presence. For more information on Auctori:law™ or for a free demonstration, please visit http://www.auctorilaw.com, or call (888) 629-4672.

    Filed under - CMS, Law Firm Marketing No Comments so far. Add yours now

  • 10
    Feb

    Multilingual Websites for Immigration Lawyers


    By: Elizabeth Liebel

    Marketing strategies for immigration law firms should always include multilingual components.  It is imperative that immigration lawyers allow their websites to be viewed in several languages in order to accommodate prospects. Limiting a website to be viewed in only one language puts law firms at risk of losing a large quantity of potential clients.

    Websites built in Auctori:law can be translated into virtually any language.  Auctori:law gives users the ability to communicate to a global audience in their native language allowing the law firm’s message to reach diverse prospects.   For law firms with multilingual staff, Auctori:law’s i18n Frame allows settings on user profiles to be changed so that the interface is instantly translated into the administrator’s native language.

    Translating website content to effectively target a specific market takes time.  Simply throwing the content into an auto-translate tool online is ineffective.  Translating the information from a law firm’s website into the target language must be done by native speakers in the law firms’ country.

    Google’s Webmaster Tools Blog states: “Automated translations don’t always make sense and they could potentially be viewed as spam. More importantly, the point of making a multilingual website is to reach a larger audience by providing valuable content in several languages. If your users can’t understand an automated translation or if it feels artificial to them, you should ask yourself whether you really want to present this kind of content to them.”

    If  law firms in the United States want the content of their website translated into Spanish, they must be sure that the translator is someone from the U.S. who speaks Spanish to ensure your message is delivered correctly.  Neglecting to do this may result in a mistranslation.   We have the ability to ensure content is translated with the intention of capturing a target audience because of our partnership with AAA Translation – foreign language experts with expertise in over 100 foreign languages.

    Successfully launching a multilingual website and marketing campaign for your law firm will increase opportunities to secure clients in a niche market.  To lean more about about how Auctori:law can help your law firm go global, click here.

    Filed under - CMS, Law Firm Marketing, Multilingual No Comments so far. Add yours now

  • 21
    Jan

    Auctori:law Team Launches New Site for St. Louis Personal Injury Law Firm


    By: Elizabeth Liebel

    The Klenofsky Law Firm, a St. Louis based personal injury law firm, announces the December launch of their redesigned website built in Auctori:law™.  In addition to the website redesign, the Klenofsky Law Firm teamed up with online interactive agency The Net Impact for a pay per click management program.

    Built with ease of access in mind, Klenofskylaw.com is now more user-friendly and includes modules to help visitors navigate through the site with ease.  Klenofsky opted to utilize Auctori’s content module, form builder, and reusable content modules which will allow administrators of the website to add, edit, and delete content without the help of a development team.

    “Our team wanted to create a new website for Mr. Klenofsky that reflected the quality of his law firm.  The modules within his new site will give him the freedom to implement changes as frequently as possible.” Kym Bohl, Auctori Project Manager.

    Partner Joseph Klenofsky wanted a new design that would help his visitors searching for legal representation to be able to effortlessly find the law firm’s contact information and helpful information on his practice areas.

    “Working with Auctori:law has been an incredibly rewarding experience.  Auctori:law and The Net Impact staff were professional and were incredibly knowledgeable. Steve Thomas and Kym Bohl were my go-to people, and I worked with them every step of the way regarding search engine optimization, website design and training on the content management system. I’m also very pleased with our pay per click campaign; it is another great way for our website to have a visible presence with people who have sustained a personal injury. I’m very pleased with our relationship,” said Joseph Klenofsky, Partner, Klenofsky Law Firm.

    About The Klenofsky Law Firm, LLC
    The Klenofsky Law Firm’s mission is to provide quality legal representation with an emphasis on personal attention.  Located in St. Louis, Missouri, Attorney Joseph D. Klenofsky represents individuals and families in cases involving personal injury in both state and federal courts.  For more information on The Klenofsky Law Firm, visit www.klenofskylaw.com, or call (314) 503-4300.

    Filed under - CMS, Law Firm Marketing No Comments so far. Add yours now

  • 15
    Jan

    You’ve Got Mail: Email Marketing Tips for Lawyers


    By: Elizabeth Liebel

    “You’ve got mail.”  When you hear these words you either think of a sappy love story between Meg Ryan and Tom Hanks, or it brings you back to the early AOL days in the 90’s when you’d log on and hear those magic words.  Remember how excited you felt to check your inbox to see which of your friends, family, or colleagues had written you an electronic mail message before inboxes were filled with spam and unwanted solicitations?

    It’s time to bring that feeling back.  Sure, as a lawyer you’re soliciting your services, but create content that’s worth reading that someone will be excited to receive and share.

    If you’re sending an email to past clients remember:

    The recipients know you’re a lawyer; they know what you specialize in. Simply sending them and email explaining that you offer great rates and specialize in personal injury will give your email a one way ticket to the trashcan.

    Instead, provide them with useful information – new laws in their area, changes in laws, etc.

    Connect with them on a personal level.

    Email marketing is one platform you can always depend on – others (Twitter, Facebook) may eventually experience a rise and fall in membership and popularity.   You know your target market can always be reached through email; it is a long term marketing tool.

    To begin:

    Build email lists.

    Your message cannot be the same to everyone receiving your emails.  Some recipients may be past clients, some may be companies that seek legal council from your firm, and some may be connections made through networking but have not yet used your services.

    Create custom emails (with relevant content) that appeal to each group.

    After you have created an email that appeals to each individual group, use a service such as Listrak that will allow you to maintain email lists and ensure the correct message is reaching the correct group.

    Publicize that you do send out emails.

    Encourage people that follow and visit your social media sites and website to sign up to receive the emails.  Creating a custom Facebook landing page (see below) with an embedded newsletter sign up is an effective way to obtain more email recipients.

    law firm cms, law firm website, cms, content management system, web cms, lawyer website

    Visit next week for “You’ve Got Mail” Part 2 – The Reasons Your Emails Aren’t Reaching the Inbox.

    Filed under - CMS, Email Marketing, Law Firm Marketing No Comments so far. Add yours now


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